After a hugely successful event in 2018, Genesys retained our services to deliver their Sales Kick-Off event again in 2019.
The event is designed to showcase the previous year’s successes and energise and motivate the workforce for the year ahead. Bringing together the entire global sales force, this event is a chance to increase company-wide engagement build upon existing relationships and create new connections amongst the wider team.
We were tasked with creating an event that attendees were excited to attend, with a blend of education, entertainment and interactivity keeping energy high across the entire event, from general sessions, to breakouts, to their interactive “solutions café” area.
Genesys is a people-focused company, so we wanted the event to utilise personalised elements and storytelling throughout, creating meaningful connections and a memorable overall experience.
How we did it...
With a Western theme leaning into our Dallas location, we worked with the sales, marketing and education teams to create an event that was as fun as it was valuable, from an upbeat fully choreographed opening dance, to an ultra-widescreen high-tech demonstration of Genesys’ latest AI offerings.
Building on last year’s blueprint, we upgraded our Solution’s Café area to allow partners even more opportunity to interact and engage with attendees, incentivizing them to commit to future live sponsorship opportunities and raise valuable revenue for the events team.
We also once again offered personal, one-to-one consultancy and coaching with both creative teams and speakers to ensure their content and delivery were both at the highest-level.