G-summit Europe 2019


Now three years into our partnership with Genesys and having worked with them across the USA on their annual global events, we were now undertaking our first European event with them, G-Summit Europe held in the beautiful Beurs van Berlage, Amsterdam.

Designed as an extension of their Xperience19 event held in Denver earlier in the year, the event is an opportunity for Genesys and their partners to engage with their European markets through General Session, breakouts and the expo hall, aptly named the Marketplace due to the venue previously being just that!

With 1100 attendees in attendance from not only Europe but all over the globe, including Genesys employees, partners and customers some of whom would have attended Xperience19 only a few months back, we had to make sure we built upon the success of Denver, whilst also delivering a new and different experience for those that had attended both.

How we did it...

We wanted to do things a bit differently this year, and actually provided time within the agenda for attendees to spend time in the Marketplace rather than just at meal times. This placed a much tighter focus on the general session and breakout content, and certainly more concise! Despite this, we ensured the opening experience showcased the most memorable moments of the last seven decades accompanied by our very own orchestra to a curated mash up of some of the biggest songs of the same period.

A huge highlight for us was being able to highlight customer successes on stage, both those that use the Genesys products and services day in and day out, but even more importantly their “CX Heroes” recognition programme. Nominations came in from all over Europe to highlight a particularly stand out call centre professional who had gone above and beyond the call of duty. Hearing the stories created a fantastically authentic vibe into the room which made for a an even more momentous session for all.

For the Marketplace we wanted to create a space attendees wanted to spend time in, rather than feel as though they had to be in. 31 sponsor booths made up the show floor and after feedback from previous events, received more branding opportunities than ever before showcasing the architectural elements of the building within our booth designs. An amphitheatre for sponsor presentations with the addition of silent conference headsets was a huge hit along with lounge areas to relax and recharge, a VR centre where attendees could battle space invaders or walk the plank on the 30th floor of a New York skyscraper and a social mosaic made up of attendees Instagram posts from over the three days to reveal the destination of next year’s annual event.

Massive thanks to the TEN6 team for making it easy for us.
Osen Akkemik Senior Director Global Partner & Alliance Marketing




Beurs van Berlage, Amsterdam

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