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Levi'ed my heart in San Francisco

13 Mar 19

This past week saw the TEN6 team head to sunny (and I use that word lightly) San Francisco for the 2019 LS&Co. Leadership Summit. The Ritz Carlton Half Moon Bay was our home for five days of incredible activities, inspirational speakers and the most fashionable execs I have ever seen grace the corporate stage.

Matt and I had been lucky enough to be in the US for a couple of weeks prior, working on various other projects, and rather than catch another flight, decided to take the scenic eight-hour drive along the coast from San Diego, obviously going via the Levi’s store to get branded up to the max.

Branding

Working with our amazing partners at The Event Studio, we helped to create the look and feel of a Levi’s store within the hotel space. Every element was thought out, from the music and attendee seating, to building the stage with Levi’s plywood to really bring the brand to life. The halls were filled with mannequins and historic pieces from the Levi’s archives, and the hotel gardens hosted a customisation store using their new laser FLX technology, for attendees to make their Levi’s pieces truly one of a kind. Plus, with Half Moon Bay being the home to the world-famous Mavericks surf competition, there was even a selfie green-screen camera so attendees could go surfing themselves, but without having to brave the wind and waves!

Speakers

As stage manager for the week, I was lucky enough to work with all of the speakers and presenters and meet with them backstage, and when I said before they were inspirational, I wasn’t over hyping it… We had current Golden State Warriors shooting guard, Andre Iguodala talking about his investments in Silicon Valley and the benefits of sleep and body care; Captain of the 2012 and 2016 US Olympic Gold medal winning gymnastic team, Aly Raisman; HP CEO, Dion Weisler; LinkedIn CEO, Jeff Weiner; entrepreneur Margaret Heffernan; stylist Karla Welch; marketing executive and ‘Bad Ass Boss’ Bozoma Saint John - I could go on…

As well as this incredible cast, the attendees heard from a number of LS&Co. executives about the current success and future plans for the company, with over 50 speakers making their way to the stage over the course of the week.

Along with the presentations, each day featured short health and well-being exercises from Thrive Global's Joey Hubbard, encouraging attendees to get up out their seats and help them refocus between sessions. All about aiding people to be the best versions of themselves, it was great to see Levi's making the investment to help their workforce unlock their potential both in and out the office.

Every day ended with a Q&A session with Levi’s CEO Chip Burgh, aptly referred to as ‘Chips and Beer’. It was so refreshing to see how everyone in the room was given the opportunity to be heard, and not just heard, but listened to. Bozoma said it best in her session, “inclusivity is not just being invited to the party, but being asked to dance”, and every attendee was well and truly dancing by the end of the week.


International Women’s day

The week came to a close with Levi’s own International Women’s Day celebration. Lead by Chief Human Resources Officer, Elizabeth Wood, a host of incredible women took to the stage to tell their stories and lead a range of workshops about improving the voices that women have in the workplace. The amazing thing was despite this day being voluntary how many attendees, men included, took the opportunity to stay and take part.

Looking back

Leaving this event, we at TEN6 were definitely caught up by the messages that Levi’s promote and the stances they take, coming all the way from the very top of the organisation. From their stance on gun crime and sustainability, to their involvement in pride, they are an organisation passionate about change and genuinely making a difference.

Back in the office, still dressed head to toe in Levi’s, just about over the jetlag, we are already counting down the days until we can do it all again next year!

Chris